Pricing at a glance
Starting price
$99/mo
- up to
- —
- Model
- tiered
Loop Subscriptions competes in a crowded category — Recharge, Skio, Stay AI — and its pricing has one structural edge that the others don’t: no per-order flat fee. Recharge charges $0.19 per subscription order, Skio $0.20; Loop charges $0. At low volume that’s a rounding error, but as subscription orders climb it becomes real money the competition bills and Loop doesn’t.
This page does the real math on the base, the percentage, and the missing per-order fee, and where Recharge’s incumbent ecosystem is still the better call. Verified 2026-06-04 from loopwork.co/pricing.
Not to be confused with Loop Returns. Loop Subscriptions (loopwork.co) and Loop Returns (loopreturns.com) are different companies with a shared name. This page is about the subscriptions platform.
Bottom line up front
- Best for: fast-growing Shopify and Shopify Plus DTC subscription brands prioritizing retention and modern UX.
- Avoid if: you’re pre-revenue or very small (native Shopify subscriptions suffice), or you need the largest integration ecosystem.
- Standout strength: no per-order flat fee — a genuine unit-economics edge at high order volume.
- Biggest weakness: smaller integration ecosystem than Recharge, plus annual contracts and a $99 entry that climbed from $49.
The tiers in numbers (verified 2026-06-04)
| Plan | Monthly | Transaction fee | Per-order fee | What unlocks |
|---|---|---|---|---|
| Starter | $99/mo | 1% | $0 | Smart cancel flows, smart dunning, branded portal, price/shipping rules |
| Pro | $399/mo | 0.75% | $0 | + Loop Flows, bundle builder, cohort analytics, 30+ API endpoints, dedicated CSM, Slack support |
| Enterprise | Custom | Custom | $0 | + tailored plans, volume discounts, founder access |
Paid plans require annual contracts; there’s a 14-day trial but no permanent free plan. The defining structural fact across every tier: no per-order fee.
What “no per-order fee” actually saves
This is Loop’s pricing thesis, and the math is concrete. Subscription apps typically stack three charges: a base, a percentage of subscription GMV, and a flat fee per subscription order. Loop drops the third:
- Recharge: ~$0.19 per subscription order.
- Skio: $0.20 per subscription order.
- Loop: $0 per subscription order.
At 10,000 subscription orders a month, the per-order fee competitors charge is roughly $1,900–$2,000/month. Loop doesn’t bill it. You still pay the 1% (Starter) or 0.75% (Pro) on subscription GMV, but for a high-order-volume brand, removing the per-order line is the real saving — and it compounds as you scale.
Starter vs Pro: the percentage offset
The tier decision isn’t just features — it’s the transaction rate. Starter is $99/mo at 1%; Pro is $399/mo at 0.75%. The 0.25-point difference means Pro’s higher base starts paying for itself at sufficient subscription GMV. Rough break-even: the extra $300/mo base is offset by the lower rate once you’re processing around $120,000/mo in subscription GMV (0.25% of $120K = $300). Above that, Pro is cheaper on net and you get the added features; below it, Starter’s lower base wins.
Pro also adds the retention depth: Loop Flows (gamified subscriber rewards after N orders), a native bundle builder, cohort analytics, 30+ API endpoints, a dedicated CSM, and Slack support.
The retention-first design
What brands actually migrate for is the retention stack:
- Multi-step smart cancel flows — convert cancellations into pauses, swaps, or discount saves.
- Smart dunning — up to 15 payment retries with one-tap card updates.
- Gamified subscriber journeys (Pro) — reward subscribers after milestones to drive retention.
- Free white-glove migration on every paid plan.
Operators who switched are positive:
Switched to Loop from our previous subscription app and the difference has been night and day.
— Shopify App Store review, 2026
The honest counterpoint — the price hike:
Expensive for a starter brand. They should revert to their old plans of $49 for early stage brands.
— G2 review
Loop sits at 4.9 on both G2 (52 reviews) and the Shopify App Store (650 reviews). The $49-to-$99 entry hike is the recurring early-stage gripe; the platform satisfaction itself is high among brands that migrated.
When the math works — and when it doesn’t
It pays back when:
- You’re at high subscription order volume where the no-per-order-fee model saves real money.
- Retention flows (cancel saves, win-backs) recover meaningful subscription revenue.
- You value a modern subscriber UX over the legacy incumbent’s interface.
It doesn’t pay back when:
- You’re pre-revenue or very small — Shopify’s native subscriptions cover the basics without a $99/mo base.
- You need the deepest integration ecosystem — Recharge’s 20,000+ brand network is larger.
- You can’t commit to an annual contract at the paid tiers.
Alternatives worth considering
- Recharge — the category incumbent with the largest ecosystem; charges a per-order fee but offers the deepest integration network.
- Skio — strong native-checkout UX, now a Recharge company as of April 2026.
- Stay AI — AI-retention-focused, independent.
The full set is on the Loop Subscriptions alternatives page, and the full Loop Subscriptions review covers the platform depth.
Final verdict
- Rating: 9.2/10 (matches the full review) — modern, retention-first, with a real pricing edge.
- Best for: fast-growing Shopify subscription brands at meaningful order volume.
- The real edge: no per-order fee, where Recharge and Skio charge ~$0.20 — model it against your subscription order count.
- The trade-off: a smaller ecosystem than Recharge and a $99/mo entry that’s no longer the $49 it once was.
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