Guides
Step-by-step playbooks for operators who actually ship.
Each guide = a concrete play we ran on our own stores. Copy-pasteable commands, screenshots, real numbers — no fluff.
- 2026-05-14·email
How to set up Shopify email automation in 2026 (a real-store playbook)
The 6-flow email automation setup we'd ship on any new Shopify store. Real send timings, exit conditions, and Klaviyo-specific configuration that actually converts.
Read - 2026-05-14·sms
Picking the right SMS tool for Shopify: Postscript vs Klaviyo SMS vs Omnisend bundled
A pragmatic decision tree for picking your Shopify SMS platform. Real cost math, list-growth comparisons, and the volume thresholds where each tool wins.
Read - 2026-05-14·support
Support automation for Shopify stores: when AI saves you 30 hours a week (and when it doesn't)
A pragmatic playbook for automating Shopify support — macros, AI agents, and the math on when each technique pays back. Real numbers from 100-2000 ticket/month stores.
Read - 2026-05-12·content
How to use AI for Shopify product descriptions (without sounding like ChatGPT)
A 5-step playbook for AI-generated product descriptions that actually convert. Real prompts, real examples, and the trade-offs between Claude, GPT-4o, and Hypotenuse for ecom.
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