At a glance
Email marketing, marketing automation and sales CRM platform known for deep, branching automation workflows. Connects to Shopify via app/API plus Zapier/Make and a REST API.
Who it fits
Best forGrowing SMBs and mid-market teams needing advanced automation/CRM at a moderate price.
Skip ifTiny budgets wanting flat pricing, or teams needing many cheap user seats.
Pros & cons
- Powerful branching automation
- Strong deliverability
- Deep feature set
- Steep price scaling
- Real learning curve
- Now bills for inactive contacts
Pricing
Starting price
$15/mo
- up to
- —
- Model
- tiered
Pricing source: www.activecampaign.com/pricing
Features
Email + automation
- plan
- All plans
Branching automation workflows
- plan
- Plus and above
Landing pages
- plan
- Plus and above
Generative AI content
AI- plan
- Plus and above
Predictive sending
AI- plan
- Pro and above
Lead scoring
- plan
- Plus and above
Attribution
- plan
- Pro and above
Shopify integration
Works via Shopify app / API plus Zapier/Make. Deep automation makes it a strong Klaviyo/Mailchimp alternative for stores that need branching workflows + CRM.
Integrations
External platforms
- Meta Custom Audiences
- Shopify
- WooCommerce
- Salesforce (API)
- Make
Catalog integrations
Rating breakdown
Ease of use
8.0/10
[I] inferred
Features
9.0/10
[I] inferred
Value
7.0/10
[I] inferred
Support
8.0/10
[I] inferred
External ratings
G2
4.5/5
14,500 reviews
What operators say
“Powerful automation workflows... top choice.”
SwitchTheStack · 2025
“Pricing model punishes success.”
Encharge · 2026
Our verdict
ActiveCampaign is the automation specialist's pick — branching, conditional workflows that go deeper than Mailchimp or Constant Contact, with a built-in CRM and strong deliverability. Entry pricing is reasonable at $15 (Starter) / $49 (Plus) / $79 (Pro) per month at 1,000 contacts (verified 2026-01), and Plus is where the real automation unlocks. The cost story is contact-count scaling, and it's steep: plans climb toward ~$1,169/mo at 50,000 contacts, send limits run 10–15x your contact count with overage fees, and since November 2025 the platform bills for inactive contacts too — operators describe pricing that 'punishes success.' There's no free plan, only a 14-day trial, and the depth carries a genuine learning curve. Pick ActiveCampaign if you're a growing SMB or mid-market team that needs serious automation and CRM and will invest the setup time. Skip it if you want flat, predictable pricing or you're Shopify-first — Klaviyo is the Shopify-native retention default once flows and SMS are the point, Omnisend's free tier is the better on-ramp, and Brevo's send-volume model is kinder to large, low-frequency lists.