At a glance
Shopify subscription-management app for recurring orders, subscribe-and-save, boxes and memberships, with Maximizers to boost AOV and reduce churn. Native Shopify Checkout integration.
Who it fits
Best forShopify / Shopify Plus brands selling consumables, boxes or memberships that want recurring revenue + upsell tools.
Skip ifStores wanting the cheapest/lightweight subscriptions (transaction fees add up); non-Shopify stores.
Pros & cons
- All features on every plan
- Maximizers boost AOV
- Free migration
- Transaction fees on growth
- Theme-compatibility glitches
- Support complaints
Pricing
Starting price
$25/mo
- up to
- $400/mo
- Model
- tiered
Pricing source: boldcommerce.com/shopify/subscriptions-pricing
Features
Standard / prepaid / convertible subscriptions
- plan
- All plans
Customer self-serve portal
- plan
- All plans
Subscription Maximizers (upsells, dynamic discounts, add-ons)
- plan
- All plans
Cancellation flows (ProsperStack on Ultimate)
Reporting / CSV
- plan
- All plans
APIs
- plan
- All plans
Shopify integration
Native Shopify Checkout integration. A Recharge/Skio/Loop alternative with AOV Maximizers, but base fee + per-order transaction fees make it pricier as subscription revenue grows.
Integrations
External platforms
- Shopify Payments
- Authorize.net
- PayPal Express
- Shop Pay
- Google Pay
- Peel Analytics
Catalog integrations
Rating breakdown
Ease of use
7.0/10
[I] inferred
Features
8.0/10
[I] inferred
Value
6.0/10
[I] inferred
Support
6.0/10
[I] inferred
External ratings
Shopify App Store
4.2/5
366 reviews
Ignore stale 4.7/1,797 figure circulating on aggregators
What operators say
“The only subscriptions app on Shopify designed to maximize average order value.”
Bold Commerce · 2026
“Dreadful customer support. A week with an issue and no response.”
Shopify App Store · 2026
Our verdict
Bold Subscriptions covers the recurring-revenue basics on Shopify and adds a genuine differentiator: Maximizers — upsells, dynamic discounts and add-ons aimed at average order value. Every plan ships the full feature set, migration is free, and entry is $24.99/mo (verified 2026-06-05). The tier ladder buys down the transaction fee: Launch +2%, Grow ($49.99) +1%, Scale ($74.99) +0.9%, Ultimate Retention ($399.99) +0.9% with ProsperStack cancellation prevention. That transaction fee is the catch. A base fee PLUS a per-order percentage on every subscription order — applied to the full order, including one-time items — compounds as subscription revenue grows, which is exactly when you least want a tax on success. Operators also report theme-compatibility glitches and uneven support. Pick Bold if AOV-boosting Maximizers and an all-features-on-every-plan model fit how you sell. Skip it if transaction fees on growth bother you — Recharge is the Shopify subscriptions default at scale, Skio is the modern challenger built on Shopify Checkout, and Loop Subscriptions leans hard into retention tooling; all three are worth pricing against Bold's base-plus-percentage model before you commit.

