At a glance
No-code AI chatbot/messaging automation platform for WhatsApp, Instagram, Messenger, TikTok DMs and web chat, positioned as an AI Business Assistant. Shopify integration available (+$59/mo).
Who it fits
Best forWhatsApp-first SMBs and DTC brands (esp. LatAm, India, Middle East) doing Meta-channel commerce.
Skip ifSolopreneurs/budget users (ManyChat free tier is better) and teams needing SMS/email channels.
Pros & cons
- Easy setup
- Official WhatsApp API + green badge
- Unlimited team seats
- Billing opacity
- Dismissive support reports
- No free tier
Pricing
Starting price
$69/mo
- up to
- $69/mo
- Model
- flat
Pricing source: chatfuel.com/pricing
Features
No-code flow builder
- plan
- All plans
Multi-channel inbox
- plan
- All plans
AI agent (ChatGPT-class)
AI- plan
- All plans
Live chat handoff
- plan
- All plans
Broadcasts / sequences
- plan
- All plans
Abandoned cart / post-purchase
- plan
- All plans
Unlimited team seats
- plan
- All plans
Shopify integration
Works via API; Shopify integration is a +$59/mo add-on. WhatsApp-first positioning makes it a heavier ManyChat alternative for Meta-channel commerce.
Integrations
External platforms
- Messenger
- TikTok
- Shopify
- Kommo CRM
- Google Sheets
- Stripe
- Calendly
- Zapier
Rating breakdown
Ease of use
8.0/10
[I] inferred
Features
7.0/10
[I] inferred
Value
6.0/10
[I] inferred
Support
5.0/10
[I] inferred
External ratings
G2
4.4/5
45 reviews
Trustpilot
3.2/5
14 reviews
What operators say
“If you can use WhatsApp, you can set up Chatfuel.”
Chatfuel.com · 2026
“Dashboard outages lasting days... support told them they might be delusional.”
Trustpilot via Prospeo · 2026
Our verdict
Chatfuel is the WhatsApp-first automation pick — a no-code AI agent across WhatsApp, Instagram, TikTok and web chat, with an official WhatsApp API and the green-badge verification that matters in Meta-channel commerce. As of 2026-06-05 it has simplified to a single "AI Business Assistant" plan at $69/mo with unlimited contacts and unlimited team seats (the older Fuely Super/Max tiers, $39–$549, are retired). The cost caveat is what isn't in that $69: WhatsApp carries separate Meta per-conversation fees ($0.02–$0.08 each), and the flat plan caps AI usage and handles only "a few thousand messages/month" before you need sales. Operator sentiment flags billing opacity and uneven support. Pick Chatfuel if WhatsApp is your primary channel — especially for LatAm, India or Middle East audiences — and you want a verified WhatsApp agent with unlimited seats. Skip it if you're a budget or solo operator (ManyChat's free tier is the better on-ramp) or you need SMS and email in the same tool — ManyChat is the Shopify-friendly default for Instagram/Messenger automation.