Shopify Sidekick
"Shopify Magic and Sidekick: AI for Commerce" — like a business consultant on your team.
Tiers: Bundled FREE with all Shopify subscription plans: Basic $39/mo, Shopify $105/mo, Advanced $399/mo, Plus from $2,300/mo (3-year contract) or $2,500/mo (1-year) Pricing gotchas: Sidekick is NOT a standalone product—you cannot buy it on its own; cost is effectively your Shopify subscription cost; standard Shopify card processing and transaction fees apply per plan independently; Plus pricing differs by contract term ($2,300 for 3-year vs $2,500 for 1-year) Free plan: Yes—included with any active Shopify subscription Verified 2026-05-30
Overview
Shopify's built-in AI suite: Magic (AI writing, image, and theme tools across the admin) plus Sidekick, a conversational AI assistant in the admin that analyzes store data, generates content, and performs multi-step tasks. Free with all Shopify plans.
Pros & Cons
Pros
- Native context-aware help across Shopify admin
- Natural-language task execution with approval workflow
- Saves admin navigation time for non-technical merchants
Cons
- Limited visibility into third-party app data
- Not strategic for creative/design tasks
- No autonomous multi-step or customer-facing chat
Features
Native Context-Aware AI in Adminnot included
Direct access to your Shopify store data (products, orders, customers, themes)
Take-Action Agentnot included
Performs admin tasks: creates discounts, edits products, builds collections, changes theme settings via natural language
AI Image Generationnot included
Generates up to 5 banner/product images per prompt and saves to Files
AI Theme Section Generatornot included
Generates custom theme sections from natural language
Voice Mode + Apple Watchnot included
Voice chat from desktop / mobile / Apple Watch
Sidekick Pulse (proactive)not included
Proactively analyzes store data and surfaces recommendations
Flow Automation Buildernot included
Describe an automation in plain English; Sidekick builds the Shopify Flow workflow
Custom App / Code Generationnot included
Generate small custom apps and code to extend store functionality
Permission-Respectingnot included
Operates within each staff member's Shopify admin permissions
App Extension Frameworknot included
Third-party apps can expose data/actions to Sidekick
Multilingualnot included
Adapts to store language settings
Bundled at No Add-on Costnot included
No Sidekick-specific charge - included free in Shopify plans
Pricing
Integrations
Best for / Not for
Best for
Every Shopify merchant — particularly small-to-mid stores without dedicated copywriters, designers, or analysts.
Not for
Non-Shopify merchants; customer-facing chatbot use cases (Sidekick is merchant-facing only); enterprises needing AI tied to external knowledge bases (Notion/Confluence/Slack).
Ready to try it?