At a glance
Multi-channel marketing platform (email, SMS, WhatsApp, chat, CRM) priced primarily on email send volume rather than contact count. Native Shopify integration.
Who it fits
Best forSMBs with large contact lists who send infrequently, multichannel marketers, and budget-conscious teams.
Skip ifHigh-frequency daily senders, and teams needing the deepest automation.
Pros & cons
- Volume-based pricing saves money for large lists
- Built-in SMS/WhatsApp
- Generous free plan
- Weaker automation depth
- Logo removal costs extra
- Daily send cap on free plan
Pricing
Starting price
$9/mo
- up to
- $669/mo
- Model
- freemium
Pricing source: www.brevo.com/pricing
Features
Email campaigns + editor
- plan
- All plans
Marketing automation
- plan
- Business and above
A/B testing
- plan
- Business and above
SMS / WhatsApp
- plan
- Pay-as-you-go
Landing pages
- plan
- Business and above
Sales CRM
- plan
- All plans
AI predictive sending
AI- plan
- Higher tiers
Transactional email / API
- plan
- All plans
Shopify integration
Native Shopify integration. Send-volume pricing makes it a cheaper Mailchimp/Klaviyo alternative for large, low-frequency lists; SMS/WhatsApp built in.
Integrations
External platforms
- Shopify
- WooCommerce
- Meta/WhatsApp
- Major CMS
- Zapier
Rating breakdown
Ease of use
8.0/10
[I] inferred
Features
8.0/10
[I] inferred
Value
9.0/10
[I] inferred
Support
7.0/10
[I] inferred
External ratings
G2
4.5/5
2,637 reviews
Trustpilot
4.0/5
7,078 reviews
What operators say
“Charges based on emails sent... an advantage for businesses with large lists.”
That Marketing Buddy · 2026
“Real-time tracking shows engagement as it happens.”
Sender.net · 2026
Our verdict
Brevo's edge is its pricing axis: it bills on email send volume, not contact count. For a Shopify store with a large list that ships campaigns infrequently, that inverts the usual cost curve — you're not punished for list growth the way Klaviyo, Mailchimp or Constant Contact charge. The free plan (300 emails/day, up to 100K contacts, no time limit) is genuinely usable, and SMS, WhatsApp and a CRM are built in. Paid starts at $9 (Starter) / $18 (Standard), verified 2026. The trade-off is depth: automation is shallower than Klaviyo or ActiveCampaign, logo removal costs extra on Starter, the free plan has a daily send cap, and the Standard tier scales hard at high send volumes (to ~$669/mo at 1M emails). Pick Brevo if your list is large but low-frequency, you want SMS/WhatsApp in one tool, and budget matters more than automation depth. Skip it if Shopify-native flows and segmentation are the point — Klaviyo is the retention default, and Omnisend is the better Shopify-native free on-ramp for stores that send often.