Comparison
Brevo vs Omnisend
Brevo vs Omnisend for Shopify: send-volume pricing for large lists vs a Shopify-native email + SMS suite — free tiers, pricing and fit.
Brevo
All-in-one customer relationship platform (formerly Sendinblue).
Omnisend
"Email and SMS Marketing for Ecommerce Businesses" — ecommerce-focused email & SMS automation built on feedback of 150,000+ brands.
Affiliate link. Pricing and terms are set by the vendor. details
On this page
At a glance
Brevo and Omnisend both offer email plus SMS with free tiers, but they're built for different stores. Omnisend is Shopify-native, designed around store flows and SMS; Brevo bills on send volume rather than contact count, which favours large lists that mail infrequently. The split is Shopify-native automation vs send-volume economics.
Quick stats
Starting price
Brevo
$9/mo
Omnisend
$0/mo
Rating
Brevo
8/10
Omnisend
8.8/10
Integrations
Brevo
5
Omnisend
8
Pricing
Brevo
$9/mo
- up to
- $669/mo
- Model
- freemium
Tiers (verified 2026): Free $0, Starter $9/mo, Business/Standard $18/mo, Enterprise custom. Send-volume based — Standard scales $18 → $669/mo at 1M emails. Pricing gotchas: Pricing by email volume with large jumps at high send tiers; logo removal +$9–$10.80/mo on Starter; dedicated IP $251/yr; SMS/WhatsApp pay-as-you-go; Oct 2025 removed landing pages from Starter. Free plan: Yes — 300 emails/day, up to 100K contacts, no time limit. Verified 2026
Omnisend
$0/mo
- up to
- —
- Model
- freemium
Tiers: Free $0 (250 contact reach, 500 emails/mo, 60 SMS credits trial); Standard from $16/mo for 500 contacts (scales to ~$132 at 10K); Pro from $59/mo for 2,500 contacts (unlimited emails); Custom for 150K+ Pricing gotchas: Billed on total billable contacts (subscribers + abandoned-cart + imported); auto-upgrades tier as list grows. Free plan: Yes—250 contacts/500 emails/60 SMS trial credits Verified 2026-05-30
Omnisend starts at $0/mo vs Brevo's $9/mo. At the top tier Brevo climbs to $669/mo.
Features
Brevo
- Email campaigns + editor
- Marketing automation
- A/B testing
- SMS / WhatsApp
- Landing pages
- Sales CRM
Omnisend
- AI Segment Builder (natural language) — Describe a segment in plain English and AI builds the rules
- Flow-Aware Content Generation — AI looks at the entire automation workflow and suggests content that progresses across messages
- Personalized Product Recommender — AI analyzes browsing behavior to insert personalized products in every email
- Forms AI Assistant — Builds full form design/copy/visuals from a prompt with self-optimizing variants
- Customer Lifecycle Map — AI segments subscribers by RFM into lifecycle stages with retention suggestions
- MCP Integration with ChatGPT/Claude — Talk to your Omnisend account through Claude or ChatGPT to create campaigns and check performance
Shopify integration
Brevo
Native Shopify integration. Send-volume pricing makes it a cheaper Mailchimp/Klaviyo alternative for large, low-frequency lists; SMS/WhatsApp built in.
Omnisend
Deep native Shopify integration; Shopify App Store; Built-for-Shopify badge; one-click install; supports Shopify Flow; popups, signup forms and automation flows tied to Shopify events
Integrations
Only Brevo
- Major CMS
- Meta/WhatsApp
- Zapier
Both
- Shopify
- WooCommerce
Only Omnisend
- BigCommerce
- Google Ads
- Meta
- TikTok
Customer support
Support rating (aggregated from independent review platforms like G2, Capterra, Shopify App Store): Brevo 7/10, Omnisend 9.1/10. This is an editorial composite of channel availability, response speed, and resolution quality — see the individual reviews below for specifics.
Pros & cons
Brevo
Pros
- Volume-based pricing saves money for large lists
- Built-in SMS/WhatsApp
- Generous free plan
Cons
- Weaker automation depth
- Logo removal costs extra
- Daily send cap on free plan
Omnisend
Pros
- Ease of use significantly higher than Klaviyo/Mailchimp
- 24/7 live chat support with ~4 min avg response
- All-in-one email + SMS + push at lower price point
Cons
- Some users report missing advanced features (e.g. flow audits, deeper analytics)
- Pop-up builder limitations
- Sales attribution lags vs. Klaviyo
When each one wins
Winner: Omnisend
Shopify-native flows, frequent sends
Omnisend's store-built email + SMS automation fits a Shopify brand that mails regularly.
Winner: Brevo
Large, low-frequency list
Brevo bills by send volume, so a big list that mails rarely pays less than on contact-based plans.
Winner: Omnisend
Email + SMS in one Shopify app
Omnisend bundles email and SMS natively for Shopify, with a free tier built for stores.
Our verdict
For a Shopify store that mails regularly, Omnisend is the better fit: Shopify-native email and SMS in one app, store-built automation, and a free tier aimed at e-commerce. Brevo's edge is its pricing axis — it charges by emails sent, not contacts, so a large list that ships campaigns infrequently pays less than it would on contact-based plans, and SMS/WhatsApp plus a CRM are built in. Brevo's automation is shallower and its free plan has a daily send cap. Pick Omnisend if Shopify-native flows and frequent sending are the point; pick Brevo if you have a large, low-frequency list and send-volume pricing is the decisive saving. For deep retention automation, Klaviyo still outranks both. For the full Omnisend pricing breakdown (billable-contacts denominator + MCP on Free), see /pricing/omnisend.
Related comparisons
- ActiveCampaignvsOmnisend
For a Shopify store, Omnisend is the more natural fit: email and SMS in one Shopify-native app, store-built automation (abandoned cart, post-purchase, browse), and a free tier to start. ActiveCampaign wins on raw automation depth and CRM — branching, conditional workflows and lead scoring that go beyond Omnisend — but it's a generalist that connects to Shopify via app/API rather than being built for it, and it scales by contact count (now billing inactive contacts too). Pick Omnisend if Shopify-native email + SMS and a fast free start are the point; pick ActiveCampaign if you need deep cross-channel automation and a CRM and you're willing to wire it into Shopify. For the deepest Shopify retention specifically, Klaviyo remains the benchmark. For the full Omnisend pricing breakdown (billable-contacts denominator + MCP on Free), see /pricing/omnisend.
Open
- MailchimpvsOmnisend
For Shopify stores under 2,000 subscribers in 2026, Omnisend is the cleaner pick — free-tier covers more, ecommerce automation is included where Mailchimp gates it to Standard at $20/mo, and Omnisend's ~4-minute average support response (per vendor + corroborated by 4.7/5 ease-of-use on G2) reduces onboarding friction. Mailchimp wins only when an existing audience or brand workflow makes migration costly — and only on the Essentials tier at $13/mo where multi-step automation is not needed. For brands above 2,000 subscribers, this comparison reshapes around Klaviyo entering the picture. For the full Mailchimp pricing breakdown (unsubscribed-bloat tax + April 13 hike), see /pricing/mailchimp. For the full Omnisend pricing breakdown (billable-contacts denominator + MCP on Free), see /pricing/omnisend.
Open
- KlaviyovsOmnisend
For Shopify stores under 25,000 contacts in 2026, the choice splits on what you're optimizing. Sub-5k stores wanting cheaper math, faster setup, and ChatGPT-style access to store data via Omnisend MCP — pick Omnisend, typically 30–50% lower monthly bill. 5k+ stores that need ecommerce flow depth (browse abandonment, post-purchase product recommendations, predicted CLV), or that already pay for support and would benefit from Klaviyo Customer Agent's email-attributed conversation handling — pick Klaviyo. The April 1, 2026 Customer Agent jump from $140 to $200 doesn't flip the decision — it's a separate $200/mo add-on, not a baseline price bump. Decisive question: do you need behavioral-event-level segmentation? If yes, Klaviyo. If 'good-enough' segmentation plus operator-facing AI via MCP is the priority, Omnisend. For the full Klaviyo pricing breakdown, see /pricing/klaviyo. For the full Omnisend pricing breakdown (billable-contacts denominator + MCP on Free), see /pricing/omnisend.
Open
