Omnisend
Email + SMS for ecom — Klaviyo features at Mailchimp prices.
Overview
Omnisend positions itself dead-on between Mailchimp's simplicity and Klaviyo's power, and on most days it delivers. The free tier (250 contacts, 500 emails) is genuinely usable for new stores, automations include cart/browse abandonment and post-purchase out of the box, and SMS is built-in (not a separate platform). The trade-off: integrations outside Shopify are fewer, and the segmentation engine — while capable — doesn't match Klaviyo's data depth.
Pros & Cons
Pros
- Best price-to-feature ratio in the email category
- Pre-built ecom automations save weeks of setup
- SMS in the same dashboard, not a bolt-on
Cons
- Segmentation depth a step behind Klaviyo
- Customer support response time variable
- Integration ecosystem narrower outside ecom
Features
Ecom-first templates
Cart abandonment, browse, post-purchase
Native SMS
US/CA/UK plus international
Web push
Browser push as a channel
Pre-built automation library
Plug-and-play for the top 10 ecom flows
Product picker in editor
Drag your Shopify products straight into emails
Pricing
Integrations
Best for / Not for
Best for
$5k–$50k MRR stores that want Klaviyo-level workflows at half the bill.
Not for
Enterprise stores with complex segmentation or custom data warehouse needs.
Ready to try it?