Comparison
Hyros vs Triple Whale
Hyros vs Triple Whale for Shopify ad attribution: server-side tracking for big spenders vs the Shopify-native dashboard default — pricing, fit and accuracy.
Hyros
AI ad tracking and attribution.
Triple Whale
"Find the exact data points to grow your brand" — AI-powered ecommerce intelligence platform; per Triple Whale's May 19, 2026 PR Newswire press release for the Moby 2 launch, "More than 60,000 brands including Pressed Juicery, OUAI, and True Classic trust Triple Whale to grow faster and drive revenue."
Affiliate link. Pricing and terms are set by the vendor. details
On this page
At a glance
Hyros and Triple Whale both attribute ad spend, but they target different operators. Triple Whale is the Shopify-native attribution default — self-serve, dashboard out of the box. Hyros is server-side tracking built for high-spend advertisers, sold via demo with tracked-revenue pricing. The split is accessibility vs heavy-duty server-side recovery.
Quick stats
Starting price
Hyros
$69/mo
Triple Whale
$149/mo
Rating
Hyros
7.3/10
Triple Whale
8.1/10
Integrations
Hyros
8
Triple Whale
30
Pricing
Hyros
$69/mo
- up to
- $1,499/mo
- Model
- tiered
Tiers (verified 2026): Tracked-revenue based: Shopify track $69/mo (at $5K tracked rev), Business $230/mo (at $20K tracked rev), scaling to $1,499/mo (at $750K); custom above $1M. Pricing gotchas: Priced on tracked revenue, not ad spend; requires a sales demo (no self-serve); only accepts $5K+/mo ad spenders; some cite a 6-month commitment; annual-only display. Free plan: No — 90-day refund guarantee. Verified 2026
Triple Whale
$149/mo
- up to
- —
- Model
- freemium
Tiers: Free $0 (Triple Pixel, first/last-click attribution, 12-month lookback); Starter $149/mo (3,000 credits, multi-touch attribution); Advanced $219/mo (6,000 credits, BI/SQL, Sonar Optimize); Compass custom (Marketing Mix Modeling, GeoLift) Pricing gotchas: Paid plans priced by annual GMV tier — shown prices are for <$250K GMV (typical $6M GMV brand pays $11K+/year); Starter/Advanced require 12-month commitment. Free plan: Yes—Free plan with Triple Pixel, 10 users, 12-month lookback Verified 2026-05-30
Hyros starts at $69/mo vs Triple Whale's $149/mo. At the top tier Hyros climbs to $1,499/mo. Pricing models differ: Hyros is tiered, Triple Whale is freemium.
Features
Hyros
- Server-side ad tracking
- Multi-touch attribution
- Call / offline tracking
- AI ad optimization recommendations
- HYROS AIR outbound AI agent
- Customer journey mapping
Triple Whale
- Moby 2 AI Operator — Agentic AI that takes actions in ad accounts (pause campaigns / build creatives / launch ads)
- Triple Pixel — First-party cross-device tracking pixel for accurate attribution
- 8+ Attribution Models — First-click, last-click, Triple Attribution, linear, etc.
- Compass (MTA + MMM + Incrementality) — Unified measurement combining multi-touch attribution / marketing mix modeling / incrementality testing
- Sonar Server-Side Tracking — Server-side conversion API feeds platforms with cleaner data
- Post-Purchase Survey — Native post-purchase survey for attribution and feedback
Shopify integration
Hyros
Works via API (Shopify track tier). Server-side tracking targets high-spend advertisers — a heavier, pricier alternative to Triple Whale/Northbeam for $5K+/mo ad budgets.
Triple Whale
Deep native Shopify integration; Shopify App Store; Shopify Plus Certified App; first-party Triple Pixel tracks Shopify events
Integrations
Only Hyros
- BigCommerce
- ClickFunnels
- Stripe
- WooCommerce
- YouTube
Both
- Google Ads
- Meta
- TikTok
Only Triple Whale
- AdRoll
- Amazon (NA/EU/FE)
- Criteo
- Fairing
- Google BigQuery
- Google Search Console
- Google Sheets
- Impact
- Kno
- MNTN
- Microsoft Ads
- Outbrain
- Rakuten
- ShareASale
- ShipBob
- ShipStation
- Shopify
- Slack
- Snapchat
- Snowflake
- StackAdapt
- Taboola
- Walmart
- X (Twitter)
Customer support
Support rating (aggregated from independent review platforms like G2, Capterra, Shopify App Store): Hyros 8/10, Triple Whale 7.8/10. This is an editorial composite of channel availability, response speed, and resolution quality — see the individual reviews below for specifics.
Pros & cons
Hyros
Pros
- Accurate cross-device attribution
- Surfaces missed sales
- Strong agency support
Cons
- Expensive
- Requires high ad spend
- No self-serve / pricing transparency
Triple Whale
Pros
- Centralizes ad/CRM/Shopify data in one dashboard
- Multi-touch attribution + Triple Pixel solves iOS14 gaps
- Moby AI agent for ecommerce-specific insights
Cons
- Multiple recent reviews flag inaccurate attribution data
- Aggressive billing & cancellation complaints
- Pricing scales with revenue — hard to justify under $1M GMV
When each one wins
Winner: Triple Whale
Shopify-first, self-serve
Triple Whale is Shopify-native with a dashboard out of the box and no spend minimum — the accessible default.
Winner: Hyros
$50K+/mo ad spend
At high spend, Hyros's server-side tracking recovers missed conversions that justify its price and friction.
Winner: Triple Whale
Fast time-to-value
No sales demo, no $5K minimum — Triple Whale you can switch on the same day.
Our verdict
For most Shopify stores, Triple Whale is the better starting point: Shopify-native, self-serve, with a real attribution dashboard out of the box and no minimum ad spend to test it. Hyros is a heavier instrument — server-side tracking and identity resolution that recover conversions pixel-based tools miss — but it only accepts $5K+/mo advertisers, requires a sales demo, prices on tracked revenue ($69/mo at $5K tracked, climbing past $1,499), and third-party review sentiment skews negative. The accuracy edge is real at scale. Pick Triple Whale if you're Shopify-first and want attribution you can turn on today; pick Hyros only if you spend $5K+/mo (ideally $50K+) and server-side recovery of missed sales is worth the price and the onboarding friction. For the full Triple Whale pricing breakdown (Free tier usable + GMV-scaled paid tiers), see /pricing/triple-whale.
Related comparisons
- HyrosvsNorthbeam
Both are built for brands spending real money on ads, not casual stores. Hyros's edge is server-side tracking and identity resolution that recover conversions pixels miss — but it accepts only $5K+/mo advertisers, requires a sales demo, and prices on tracked revenue. Northbeam is the data-heavy, Shopify-friendly multi-channel attribution platform — strong modeling, warehouse export, and a fit for DTC teams that want to work the data themselves. For a Shopify DTC brand that wants self-serve multi-channel attribution and data control, Northbeam is the more natural pick; for a high-spend advertiser (especially $50K+/mo) where server-side recovery of missed sales is the decisive edge, Hyros earns its price and friction. Below serious ad spend, Triple Whale is the simpler Shopify-native default to start with. For the full Northbeam pricing breakdown ($1,500/mo Starter floor + MMM+ enterprise math), see /pricing/northbeam.
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