Comparison
Hyros vs Northbeam
Hyros vs Northbeam for ad attribution: server-side tracking for high spenders vs data-heavy multi-channel attribution for Shopify DTC — fit and pricing.
Hyros
AI ad tracking and attribution.
Northbeam
"The marketing intelligence platform for profitable growth" — MTA, incrementality, and media mix modeling.
Affiliate link. Pricing and terms are set by the vendor. details
On this page
At a glance
Hyros and Northbeam are both serious attribution platforms for brands that have outgrown last-click, but they approach it differently. Hyros leads with server-side tracking and identity resolution; Northbeam leans on data-heavy multi-channel modeling with warehouse export. Both target meaningful ad spend — the question is method and fit.
Quick stats
Starting price
Hyros
$69/mo
Northbeam
—
Rating
Hyros
7.3/10
Northbeam
8.1/10
Integrations
Hyros
8
Northbeam
8
Pricing
Hyros
$69/mo
- up to
- $1,499/mo
- Model
- tiered
Tiers (verified 2026): Tracked-revenue based: Shopify track $69/mo (at $5K tracked rev), Business $230/mo (at $20K tracked rev), scaling to $1,499/mo (at $750K); custom above $1M. Pricing gotchas: Priced on tracked revenue, not ad spend; requires a sales demo (no self-serve); only accepts $5K+/mo ad spenders; some cite a 6-month commitment; annual-only display. Free plan: No — 90-day refund guarantee. Verified 2026
Northbeam
—/mo
- up to
- —
- Model
- custom
Tiers: No published tiers; third-party sources cite Starter MTA from $999-$1,500/mo (under $250K monthly ad spend); Professional/Enterprise + MMM+ add-on — all custom-quoted Pricing gotchas: Pricing hidden behind quote — effective floor is brands spending $50K+/mo on paid media; scales by data volume / pageviews, not by tracked revenue. Free plan: No Verified 2026-05-30
Northbeam starts at /mo vs Hyros's $69/mo. At the top tier Hyros climbs to $1,499/mo. Pricing models differ: Hyros is tiered, Northbeam is custom.
Features
Hyros
- Server-side ad tracking
- Multi-touch attribution
- Call / offline tracking
- AI ad optimization recommendations
- HYROS AIR outbound AI agent
- Customer journey mapping
Northbeam
- Multi-Touch Attribution with ML — Machine-learning attribution that weights every touchpoint with unlimited lookback
- Deterministic View-Through — Industry-first deterministic view-through attribution model (Meta / TikTok)
- MMM+ (high-frequency MMM) — Media mix modeling that retrains weekly (vs quarterly) including offline channels (podcast / CTV / direct mail)
- Apex (data back to ad platforms) — Sends first-party attribution back to Meta to improve their algorithms (per Northbeam's Aug 14, 2024 study of 25 Meta advertisers spending $1.5M, average conversion-rate improvement of 34%)
- First-Party Pixel + Server-Side — Own pixel and server-side tracking resilient to iOS 14.5 / cookie loss
- Creative Analytics — Analyze ad performance at the creative level
Shopify integration
Hyros
Works via API (Shopify track tier). Server-side tracking targets high-spend advertisers — a heavier, pricier alternative to Triple Whale/Northbeam for $5K+/mo ad budgets.
Northbeam
Direct Shopify integration via Northbeam pixel; Shopify-compatible; not Built-for-Shopify badged
Integrations
Only Hyros
- BigCommerce
- ClickFunnels
- Stripe
- WooCommerce
- YouTube
Both
- Google Ads
- Meta
- TikTok
Only Northbeam
- Amazon
- Google Sheets
- Shopify
- Snapchat
Customer support
Support rating (aggregated from independent review platforms like G2, Capterra, Shopify App Store): Hyros 8/10, Northbeam 9/10. This is an editorial composite of channel availability, response speed, and resolution quality — see the individual reviews below for specifics.
Pros & cons
Hyros
Pros
- Accurate cross-device attribution
- Surfaces missed sales
- Strong agency support
Cons
- Expensive
- Requires high ad spend
- No self-serve / pricing transparency
Northbeam
Pros
- Best-in-class multi-touch attribution accuracy
- MMM+ media mix modeling retrains weekly
- Real-time dashboard updates and cross-channel granularity
Cons
- $1,500/mo Starter tier (volume-based monthly billing) per Northbeam pricing page tracked by PulseSignal
- Steep learning curve & technical setup
- Small G2 footprint — limited third-party validation
When each one wins
Winner: Northbeam
Data-heavy Shopify DTC
Northbeam's multi-channel modeling and warehouse export fit DTC teams that want to work the data themselves.
Winner: Hyros
$50K+/mo server-side recovery
Hyros's server-side tracking recovers missed conversions that justify its price at high ad spend.
Winner: Northbeam
Self-serve data control
Northbeam is more self-serve and data-friendly; Hyros is demo-led with tracked-revenue pricing.
Our verdict
Both are built for brands spending real money on ads, not casual stores. Hyros's edge is server-side tracking and identity resolution that recover conversions pixels miss — but it accepts only $5K+/mo advertisers, requires a sales demo, and prices on tracked revenue. Northbeam is the data-heavy, Shopify-friendly multi-channel attribution platform — strong modeling, warehouse export, and a fit for DTC teams that want to work the data themselves. For a Shopify DTC brand that wants self-serve multi-channel attribution and data control, Northbeam is the more natural pick; for a high-spend advertiser (especially $50K+/mo) where server-side recovery of missed sales is the decisive edge, Hyros earns its price and friction. Below serious ad spend, Triple Whale is the simpler Shopify-native default to start with. For the full Northbeam pricing breakdown ($1,500/mo Starter floor + MMM+ enterprise math), see /pricing/northbeam.
Related comparisons
- NorthbeamvsRockerbox
For a Shopify DTC brand, Northbeam is the more accessible and natural fit: data-heavy multi-channel attribution with warehouse export, built for teams that work their own data without an enterprise contract. Rockerbox is heavier and broader — multi-touch attribution plus marketing mix modeling and incrementality testing across online, offline, TV and CTV — and it's the right tool when you run a real diversified media mix at $1M+ annual ad spend and have the analytics resources to act on the modeling. Operators praise Rockerbox's support but flag its 'bucket' terminology and enterprise pricing. Pick Northbeam if you're a DTC team focused on digital channels and want self-serve depth; pick Rockerbox if you need MMM and offline measurement at enterprise scale. Below that, Triple Whale is the simpler Shopify-native starting point. For the full Northbeam pricing breakdown ($1,500/mo Starter floor + MMM+ enterprise math), see /pricing/northbeam.
Open
- HyrosvsTriple Whale
For most Shopify stores, Triple Whale is the better starting point: Shopify-native, self-serve, with a real attribution dashboard out of the box and no minimum ad spend to test it. Hyros is a heavier instrument — server-side tracking and identity resolution that recover conversions pixel-based tools miss — but it only accepts $5K+/mo advertisers, requires a sales demo, prices on tracked revenue ($69/mo at $5K tracked, climbing past $1,499), and third-party review sentiment skews negative. The accuracy edge is real at scale. Pick Triple Whale if you're Shopify-first and want attribution you can turn on today; pick Hyros only if you spend $5K+/mo (ideally $50K+) and server-side recovery of missed sales is worth the price and the onboarding friction. For the full Triple Whale pricing breakdown (Free tier usable + GMV-scaled paid tiers), see /pricing/triple-whale.
Open
- NorthbeamvsTriple Whale
Northbeam and Triple Whale are not really competing for the same buyer. Northbeam's $1,500/mo Starter floor targets brands spending around $1M+/year on paid media with a dedicated growth analyst; Triple Whale at $149/mo (or its free Triple Pixel tier) is the entry-level option for sub-$1M brands and the only honest pick when budget for attribution tooling is constrained. The hard caveat: Triple Whale's own 2025 G2 reviews include "the attribution system is consistently buggy and unreliable" — for any brand spending real money on the data, evaluate accuracy directly on your own pixel before signing a contract. For the full Triple Whale pricing breakdown (Free tier usable + GMV-scaled paid tiers), see /pricing/triple-whale. For the full Northbeam pricing breakdown ($1,500/mo Starter floor + MMM+ enterprise math), see /pricing/northbeam.
Open
- NorthbeamvsPolar Analytics
For Shopify DTC brands spending under $250K/year on paid media, Polar Analytics at $300/mo is the pragmatic pick — consolidated reporting, attribution, and cohort analysis at a price that fits sub-$1M ARR brands. For brands spending $1M+ annually on paid media across multiple ad platforms, where Apex signals-back to Meta/TikTok and MMM+ become the actual measurement need, Northbeam Starter at $1,500/mo justifies the 5x price gap. Neither is a partner — PartnerAlternatives will surface partner attribution options (Triple Whale via subcategory-overlap, where applicable) below the comparison. For the full Northbeam pricing breakdown ($1,500/mo Starter floor + MMM+ enterprise math), see /pricing/northbeam.
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