Comparison
Northbeam vs Triple Whale
Northbeam vs Triple Whale for paid-media attribution: pricing verified 2026-05-30, Triple Pixel vs Apex, Moby 2 AI vs MMM+, and a verdict by ad-spend tier.
Northbeam
"The marketing intelligence platform for profitable growth" — MTA, incrementality, and media mix modeling.
Triple Whale
"Find the exact data points to grow your brand" — AI-powered ecommerce intelligence platform; per Triple Whale's May 19, 2026 PR Newswire press release for the Moby 2 launch, "More than 60,000 brands including Pressed Juicery, OUAI, and True Classic trust Triple Whale to grow faster and drive revenue."
Affiliate link. Pricing and terms are set by the vendor. details
On this page
At a glance
Northbeam and Triple Whale both promise to fix paid-media attribution for Shopify DTC brands, but they're solving the problem at different price tiers for different audiences. Northbeam publishes a $1,500/mo Starter on its own pricing page (verified 2026-05-30 via PulseSignal); Triple Whale publishes a $149/mo Starter and a free tier with first-party Triple Pixel tracking. Both run multi-touch attribution. Only Northbeam's MMM+ (media mix modeling) is gated to Enterprise without a separate add-on. The right question is not "which is more accurate" — it's "what scale of ad spend justifies which platform."
Quick stats
Starting price
Northbeam
—
Triple Whale
$149/mo
Rating
Northbeam
8.1/10
Triple Whale
8.1/10
Integrations
Northbeam
8
Triple Whale
30
Cheapest paid tier (verified 2026-05-30)
Northbeam
$1,500/mo Starter (Northbeam pricing page — "Lower than $1.5m a year in media spend")
Triple Whale
$149/mo Starter (3,000 monthly credits, unlimited users)
Free tier
Northbeam
None
Triple Whale
Free with Triple Pixel + first/last-click attribution + 12-month lookback
MMM (media mix modeling)
Northbeam
MMM+ retrains weekly, Enterprise-only
Triple Whale
Compass MMM custom add-on to any plan
G2 review count + sentiment
Northbeam
16 reviews — small footprint, limited third-party validation
Triple Whale
478 reviews — multiple 2025 reviews flag attribution accuracy + billing/support complaints
Pricing
Northbeam
—/mo
- up to
- —
- Model
- custom
Tiers: No published tiers; third-party sources cite Starter MTA from $999-$1,500/mo (under $250K monthly ad spend); Professional/Enterprise + MMM+ add-on — all custom-quoted Pricing gotchas: Pricing hidden behind quote — effective floor is brands spending $50K+/mo on paid media; scales by data volume / pageviews, not by tracked revenue. Free plan: No Verified 2026-05-30
Triple Whale
$149/mo
- up to
- —
- Model
- freemium
Tiers: Free $0 (Triple Pixel, first/last-click attribution, 12-month lookback); Starter $149/mo (3,000 credits, multi-touch attribution); Advanced $219/mo (6,000 credits, BI/SQL, Sonar Optimize); Compass custom (Marketing Mix Modeling, GeoLift) Pricing gotchas: Paid plans priced by annual GMV tier — shown prices are for <$250K GMV (typical $6M GMV brand pays $11K+/year); Starter/Advanced require 12-month commitment. Free plan: Yes—Free plan with Triple Pixel, 10 users, 12-month lookback Verified 2026-05-30
Northbeam starts at /mo vs Triple Whale's $149/mo. Pricing models differ: Northbeam is custom, Triple Whale is freemium.
Northbeam: Starter from $1,500/mo per Northbeam's own pricing page ("STARTING AT $1,500 / per month — Lower than $1.5m a year in media spend"). Professional and Enterprise are custom-quoted. MMM+ (high-frequency MMM that retrains weekly, including podcast / CTV / direct mail) is Enterprise-only. Pricing scales by data volume and paid-media spend volume. Triple Whale: Free tier with Triple Pixel and first/last-click attribution (12-month lookback, 10 users). Starter $149/mo (3,000 monthly credits, multi-touch attribution, unlimited users). Advanced $219/mo (6,000 credits, BI/SQL access, creative/product/cohort analytics, Sonar Optimize). Compass (MTA + MMM + incrementality) is a custom-quoted add-on to any plan. Paid plans are priced based on annual GMV tier — higher GMV brackets pay more.
Features
Northbeam
- Multi-Touch Attribution with ML — Machine-learning attribution that weights every touchpoint with unlimited lookback
- Deterministic View-Through — Industry-first deterministic view-through attribution model (Meta / TikTok)
- MMM+ (high-frequency MMM) — Media mix modeling that retrains weekly (vs quarterly) including offline channels (podcast / CTV / direct mail)
- Apex (data back to ad platforms) — Sends first-party attribution back to Meta to improve their algorithms (per Northbeam's Aug 14, 2024 study of 25 Meta advertisers spending $1.5M, average conversion-rate improvement of 34%)
- First-Party Pixel + Server-Side — Own pixel and server-side tracking resilient to iOS 14.5 / cookie loss
- Creative Analytics — Analyze ad performance at the creative level
Triple Whale
- Moby 2 AI Operator — Agentic AI that takes actions in ad accounts (pause campaigns / build creatives / launch ads)
- Triple Pixel — First-party cross-device tracking pixel for accurate attribution
- 8+ Attribution Models — First-click, last-click, Triple Attribution, linear, etc.
- Compass (MTA + MMM + Incrementality) — Unified measurement combining multi-touch attribution / marketing mix modeling / incrementality testing
- Sonar Server-Side Tracking — Server-side conversion API feeds platforms with cleaner data
- Post-Purchase Survey — Native post-purchase survey for attribution and feedback
Shopify integration
Northbeam
Direct Shopify integration via Northbeam pixel; Shopify-compatible; not Built-for-Shopify badged
Triple Whale
Deep native Shopify integration; Shopify App Store; Shopify Plus Certified App; first-party Triple Pixel tracks Shopify events
Integrations
Only Northbeam
- Amazon
Both
- Google Ads
- Google Sheets
- Meta
- Shopify
- Snapchat
- TikTok
Only Triple Whale
- AdRoll
- Amazon (NA/EU/FE)
- Criteo
- Fairing
- Google BigQuery
- Google Search Console
- Impact
- Kno
- MNTN
- Microsoft Ads
- Outbrain
- Rakuten
- ShareASale
- ShipBob
- ShipStation
- Slack
- Snowflake
- StackAdapt
- Taboola
- Walmart
- X (Twitter)
Customer support
Support rating (aggregated from independent review platforms like G2, Capterra, Shopify App Store): Northbeam 9/10, Triple Whale 7.8/10. This is an editorial composite of channel availability, response speed, and resolution quality — see the individual reviews below for specifics.
Pros & cons
Northbeam
Pros
- Best-in-class multi-touch attribution accuracy
- MMM+ media mix modeling retrains weekly
- Real-time dashboard updates and cross-channel granularity
Cons
- $1,500/mo Starter tier (volume-based monthly billing) per Northbeam pricing page tracked by PulseSignal
- Steep learning curve & technical setup
- Small G2 footprint — limited third-party validation
Triple Whale
Pros
- Centralizes ad/CRM/Shopify data in one dashboard
- Multi-touch attribution + Triple Pixel solves iOS14 gaps
- Moby AI agent for ecommerce-specific insights
Cons
- Multiple recent reviews flag inaccurate attribution data
- Aggressive billing & cancellation complaints
- Pricing scales with revenue — hard to justify under $1M GMV
When each one wins
Winner: Triple Whale
Under ~$1M annual ad spend Shopify DTC
Triple Whale Free with Triple Pixel covers basic last-click and an MTA model without a budget commitment. Starter at $149/mo is roughly 10x cheaper than Northbeam's Starter floor — the only honest entry point for brands not yet justifying a dedicated growth or analytics owner. Important caveat: Triple Whale's own G2 reviews from 2025 flag attribution accuracy issues; treat the numbers as directional rather than gospel, and reconcile against Shopify's native reporting for the first 60 days.
Winner: Northbeam
$1M-$5M annual ad spend across Meta / Google / TikTok
Northbeam's Starter at $1,500/mo specifically targets brands under $1.5M annual media spend. The Deterministic View-Through model (Professional and Enterprise) developed with Meta, TikTok, Snap, and Pinterest is what justifies the price jump over Triple Whale's MTA at this scale. Apex (signals-back to ad platforms) showed an average 34% conversion-rate improvement per Northbeam's August 2024 case study of 25 Meta advertisers spending $1.5M+. If you have a dedicated growth analyst who will use Correlation Analysis and Profit Benchmarks, Northbeam pays back in measurement clarity.
Winner: Northbeam
Need MMM + incrementality at any spend level
Northbeam's MMM+ retrains weekly versus quarterly elsewhere, and it includes offline channels (podcast, CTV, direct mail) inside the same product. Triple Whale's MMM lives in the Compass custom add-on — also weekly-trained, but quoted separately and contract terms are GMV-tier dependent. For brands serious about MMM as a primary measurement methodology, Northbeam packages it more transparently in the product itself; Triple Whale treats it as an enterprise upgrade path.
Our verdict
Northbeam and Triple Whale are not really competing for the same buyer. Northbeam's $1,500/mo Starter floor targets brands spending around $1M+/year on paid media with a dedicated growth analyst; Triple Whale at $149/mo (or its free Triple Pixel tier) is the entry-level option for sub-$1M brands and the only honest pick when budget for attribution tooling is constrained. The hard caveat: Triple Whale's own 2025 G2 reviews include "the attribution system is consistently buggy and unreliable" — for any brand spending real money on the data, evaluate accuracy directly on your own pixel before signing a contract. For the full Triple Whale pricing breakdown (Free tier usable + GMV-scaled paid tiers), see /pricing/triple-whale. For the full Northbeam pricing breakdown ($1,500/mo Starter floor + MMM+ enterprise math), see /pricing/northbeam.