Loop Subscriptions is the retention-led subscription platform for Shopify DTC brands. This guide covers what it does, how it integrates, and where it fits.
Native Shopify integration
Loop is Built-for-Shopify with a deep native integration: it runs inside Shopify checkout and Customer Accounts, so subscribers manage everything in your store’s own flow rather than a bolted-on portal. There is no iframe and no separate login, which is the integration detail that most affects the subscriber experience. Setup includes free white-glove migration on every paid plan — Loop’s team moves your existing subscriptions over, which matters if you are leaving another platform.
The features that matter
- Smart Cancel Flows — multi-stage flows that offer a pause, swap, or discount before a customer churns, instead of a one-click cancel.
- Smart Dunning — payment recovery with up to 15 retry attempts and one-tap card updates, recovering revenue that would otherwise fail silently.
- Loop Flows — gamified rewards that trigger after a set number of orders, built to extend subscriber lifetime.
- Bundle Builder — native customizable subscription bundles (Pro plan).
- Loop Analytics — cohort-level retention analysis across channels and SKUs.
- 30+ API endpoints for custom integrations.
The honest caveat
Two things to weigh: the public API is not yet at full feature parity with the web UI, so deep custom integrations may hit gaps, and pricing requires an annual contract on paid plans (Starter $99/mo + 1.00% transaction fee, Pro $399/mo + 0.75%). See the Loop pricing breakdown before committing to a year.
Who this is for
Loop fits fast-growing Shopify DTC brands where retention UX is the lever. It is our top pick in the best subscription app roundup. If you are choosing between Loop and the incumbent, Loop vs Recharge covers the modern-challenger-vs-scale decision; Loop vs Skio covers the two newer platforms head to head.