Loop Returns
"The Operations Platform Built for Retention" — AI-powered returns, exchanges, and post-purchase.
Tiers: Checkout+ Free (returns software, US/CA domestic labels, Return Bars, package protection—eligible for merchants with 10,000+ annual orders); Essential $155/mo (unlimited destinations, automated return policies, carrier rate shopping, workflows); Advanced $340/mo monthly or $272/mo per some sources (Shop Now, Instant Exchanges, Bonus Credit, fraud prevention); Enterprise custom Pricing gotchas: Essential and Advanced require ANNUAL contracts; Checkout+ free plan restricted to merchants with 10K+ annual orders; handling fees system has 4 separate paradigms (flat, % of label, % of return value, product-tag); exchange handling fees process through separate Stripe account adding 2.9% + $0.30/transaction; order tracking is a SEPARATE product starting $99/mo for 2,000 shipments; 15-45 day onboarding for Shopify; removed previous $29/mo entry plan Free plan: Yes—Checkout+ free for stores with 10K+ annual orders Verified 2026-05-30
Overview
An AI-powered post-purchase ops platform unifying returns, exchanges, tracking, order editing, and fraud prevention. Steers customers to exchanges over refunds using AI product recommendations; per Loop's 2026 Global Ecommerce Retention Benchmarks Report, Loop is "trusted by more than 5,000 Shopify brands."
Pros & Cons
Pros
- Workflows guide returns to exchanges/store credit (revenue retention)
- Self-serve customer portal reduces tickets
- Detailed customization & integrations
Cons
- Edge cases require manual support intervention
- Pricing not competitive at the lowest tiers
- Some users want more proactive return-trend analytics
Features
Shop Now (return-for-anything)not included
Lets customers exchange return value against your full catalog to retain revenue
Instant Exchangenot included
Ship replacement before the return is received to retain the customer
Bonus Creditnot included
Incentivize customers to choose store credit over refund with bonus
Fraud Preventionnot included
Detect serial returners and apply blocking/flagging rules
Return Bars (packageless returns)not included
Drop off packageless returns at physical Return Bar locations
Carrier Rate Shoppingnot included
Automatically select the cheapest carrier for return labels
Automated Return Policiesnot included
Rule-based auto-approval/denial of returns by SKU/condition/window
Workflows / Outcomesnot included
Custom return workflows with dynamic outcome fees
Loop Analytics 2.0not included
Custom dashboards plus scheduled return reports
Order Tracking Product (separate)not included
Standalone shipment tracking solution from $99/mo
Package Protectionnot included
Add-on package protection / shipping insurance product
Checkout+ Free Plannot included
Free returns software + US/Canada labels for merchants over 10,000 annual orders
Pricing
Integrations
Best for / Not for
Best for
Shopify and Shopify Plus apparel, footwear, and lifestyle brands ($1M–$50M+ revenue) with meaningful return volume looking to retain revenue via exchange-first flows.
Not for
Very small brands with minimal returns (Shopify's native returns or Loop's free Checkout+ tier suffices); businesses where refunds, not exchanges, dominate the use case.
Ready to try it?