emailFeaturedFreemiumFree → $1,700/moFree up to 250 contacts / 500 monthly emails. Paid tiers scale with contact count.

Klaviyo

Email and SMS marketing built around your Shopify customer data.

8.7out of 10
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01

Overview

Klaviyo is the de-facto email+SMS platform for serious Shopify operators. The Shopify integration is native (not webhook duct-tape), the segmentation engine consumes your store events in near real-time, and the predictive analytics actually move numbers when fed enough data. It's also one of the more aggressively priced platforms past the 50k-contact mark.

02

Pros & Cons

Pros

  • Best-in-class Shopify-native integration
  • Segmentation depth nothing else matches at this price tier
  • Predictive analytics that earn back their cost past $50k MRR
  • Reliable deliverability with shared and dedicated IPs

Cons

  • Pricing scales aggressively past 50k contacts
  • Email builder still feels dated next to Postscript / Omnisend
  • Onboarding requires real lift — not a "set it and forget it" tool
03

Features

  • Native Shopify integration

    Two-way sync of products, orders, customers in near real-time

  • Predictive analytics

    CLV, churn risk, next-order date

  • SMS marketing

    US/CA/UK/AU short codes

  • AI subject-line writer

    Trained on your brand's history

  • Reviews module

    Native UGC capture and display

04

Pricing

Free up to 250 contacts / 500 monthly emails. Paid tiers scale with contact count.
FreemiumFree → $1,700/mo
05

Integrations

ShopifyShopify PlusRechargeGorgiasAttentiveOkendo
06

Best for / Not for

Best for

Stores past $50k/mo revenue with real list growth and segmentation needs.

Not for

Sub-$10k/mo stores where Mailchimp or Omnisend save 60% of the bill.

Ready to try it?

Open Klaviyo and try it on your own store.

Try Klaviyo