Northbeam
"The marketing intelligence platform for profitable growth" — MTA, incrementality, and media mix modeling.
Tiers: No published tiers; pricing page says 'world-class features, one simple price' with no numbers; third-party sources cite Starter MTA from $999-$1,500/mo (under $250K monthly ad spend); Professional MTA, Enterprise MTA, plus MMM+ add-on—all custom-quoted Pricing gotchas: Pricing hidden behind quote; effectively a floor for brands spending $50K+/month on paid media; scales by data volume / pageviews, NOT tracked revenue; MMM+ is additional module; self-service onboarding only for non-largest customers; white-glove support only for biggest accounts (per vendor admission on Capterra); annual contracts typical Free plan: No Verified 2026-05-30
Overview
A marketing-attribution platform combining first-party pixel data, multi-touch attribution, MMM+, and incrementality testing. Notable for its Clicks + Deterministic Views model developed with Meta, TikTok, Snap, and Pinterest, and the Apex signals-back integration.
Pros & Cons
Pros
- Best-in-class multi-touch attribution accuracy
- MMM+ media mix modeling retrains weekly
- Real-time dashboard updates and cross-channel granularity
Cons
- $1,500/mo Starter tier (volume-based monthly billing) per Northbeam pricing page tracked by PulseSignal
- Steep learning curve & technical setup
- Small G2 footprint — limited third-party validation
Features
Multi-Touch Attribution with MLnot included
Machine-learning attribution that weights every touchpoint with unlimited lookback
Deterministic View-Throughnot included
Industry-first deterministic view-through attribution model (Meta / TikTok)
MMM+ (high-frequency MMM)not included
Media mix modeling that retrains weekly (vs quarterly) including offline channels (podcast / CTV / direct mail)
Apex (data back to ad platforms)not included
Sends first-party attribution back to Meta to improve their algorithms (per Northbeam's Aug 14, 2024 study of 25 Meta advertisers spending $1.5M, average conversion-rate improvement of 34%)
First-Party Pixel + Server-Sidenot included
Own pixel and server-side tracking resilient to iOS 14.5 / cookie loss
Creative Analyticsnot included
Analyze ad performance at the creative level
Profit Benchmarksnot included
Compare profitability against benchmark cohort of similar brands
Correlation Analysisnot included
Advanced statistical analysis across channels and touchpoints
Dedicated Media Strategistnot included
Northbeam strategist provides growth recommendations
MNTN CTV Partnershipnot included
Direct integration with MNTN for CTV attribution
Pricing
Integrations
Best for / Not for
Best for
Mid-market to enterprise DTC brands spending $1M+ annually on paid media across Meta/Google/TikTok/Snap/Pinterest/CTV; Shopify Plus growth teams. Per Northbeam's pricing page (northbeam.io/pricing, May 2026): "STARTING AT $1,500 / per month — Lower than $1.5m a year in media spend."
Not for
Stores spending under ~$250k/year on ads (overkill, expensive); single-channel attribution needs; teams without a dedicated growth/analytics owner.
Ready to try it?