Comparison
Loox vs Yotpo
Loox vs Yotpo for Shopify reviews — Yotpo SMS + Email sunset Dec 31 2025, now Reviews + Loyalty only. Loox photo UGC focused. Verdict by store stage.
Loox
"Loox Shopify Reviews App – Product Reviews & Referrals" — visual-first reviews for Shopify, used by 100,000+ Shopify and Shopify Plus merchants per Loox's app listing.
Yotpo
"Loyalty, Reviews & AI Visibility For Ecommerce" — eCommerce retention marketing platform.
Affiliate link. Pricing and terms are set by the vendor. details
On this page
At a glance
The Loox vs Yotpo question reshaped materially in 2025-2026. Yotpo sunset its native SMS and Email products on December 31, 2025 per CEO Tomer Tagrin's open letter (August 5, 2025); Yotpo is now a Reviews + Loyalty platform with ~34% staff cut following the announcement. Loox remained focused on photo/video reviews + referrals throughout. For Shopify operators in 2026, the comparison is no longer about which platform is the all-in-one suite — it's about which dedicated reviews tool fits the store. Yotpo Reviews starts at $79/mo; Loox starts at $9.99/mo. The 8x entry-price gap defines the decision band.
Quick stats
Starting price
Loox
$10/mo
Yotpo
$79/mo
Rating
Loox
9/10
Yotpo
8.3/10
Integrations
Loox
10
Yotpo
8
Entry pricing (verified 2026-05-30)
Loox
$9.99/mo Beginner (under 100 orders)
Yotpo
$79/mo Growth (Reviews-only post-2025)
Product scope (post-2025)
Loox
Photo + video reviews + referrals
Yotpo
Reviews + Loyalty only (SMS sunset Dec 31 2025, Email sunset Dec 31 2025)
Affiliate program
Loox
Yes — Impact platform, recurring commission
Yotpo
Yes — covers Reviews + Loyalty only post-sunset (per content-flags R6)
Organization stability signal
Loox
Independent, focused roadmap
Yotpo
~34% staff cut (≈200 employees) post-Aug 2025 product sunset announcement
Pricing
Loox
$10/mo
- up to
- $300/mo
- Model
- tiered
Tiers: Beginner $9.99/mo (100 review emails); Scale $39.99/mo (300 orders, video reviews); Convert $49.99/mo (AI sorting/translation); Unlimited $299.99/mo Pricing gotchas: Scale plan scales by order volume — $35 per additional 300 orders beyond base 300; Shopify-only (no BigCommerce/WooCommerce). Free plan: No—14-day trial only Verified 2026-05-30
Yotpo
$79/mo
- up to
- —
- Model
- custom
Tiers: Reviews: Free (50 orders), Starter $79/mo (500 orders), Pro $169/mo, Premium custom; Loyalty: Free, Pro $199/mo, Premium custom; Bundle Pro $368/mo for both; Premium tier $799-$1,202/mo at 3K orders Pricing gotchas: Each module billed separately (Reviews + Loyalty stacked = $278+/mo minimum); SMS and Email products discontinued — Reviews and Loyalty only. Free plan: Yes—Free Reviews (50 orders/mo) and Free Loyalty (basic tier) Verified 2026-05-30
Loox starts at $10/mo vs Yotpo's $79/mo. At the top tier Loox climbs to $300/mo. Pricing models differ: Loox is tiered, Yotpo is custom.
Loox: Beginner $9.99/mo (under 100 orders); Scale $34.99/mo (under 500 orders); Growth $59.99/mo; Unlimited $299.99/mo. Photo + video on all tiers; referrals overlay on Growth and above. Yotpo: Reviews Growth $79/mo; Pro custom-quoted; Loyalty add-on quoted separately. Reviews + Loyalty are the only live products post-2025; SMS and Email were sunset December 31, 2025 per CEO Tomer Tagrin's August 5, 2025 open letter.
Features
Loox
- Discount-for-Photo Incentive — Automatically offers a discount in exchange for photo or video reviews
- AI Convert Suite — AI sorts best visual reviews first, highlights key quotes, and auto-translates
- Multi-Channel Syndication — Syndicates reviews to Google Shopping, Meta Shops, TikTok Shop, Shop App
- Loox Studio (review-to-social) — Convert reviews into branded social posts/stories with one click
- Built-in Referrals Program — Reward-tracking referrals with friend discount codes
- Post-Purchase Upsell Module — One-click upsell offer page leveraging review proof
Yotpo
- Cross-Product Data Sharing — Loyalty and reviews data flow between products in one platform
- Multi-Platform Support — Reviews and Loyalty work on Shopify, BigCommerce, Adobe Commerce, Salesforce
- Reviews Syndication — Distribute reviews to Google Shopping, Meta, TikTok, Target, Macy's
- Smart Review Prompts — Prompts customers to rate specific attributes (fit, style, comfort)
- Loyalty VIP Tiers — Spending-based tier system with custom rewards
- Photo / Video / UGC Reviews — Visual reviews supported alongside text
Shopify integration
Loox
Deep native Shopify integration; Shopify App Store; Built-for-Shopify badge; Shopify Plus partner
Yotpo
Deep native Shopify integration; Shopify App Store; Shopify Plus Technology Partner; one-click install; native to Shopify POS
Integrations
Only Loox
- Google Shopping
- PageFly
- Shop App
- Tapcart
- TikTok Shop
- X (Twitter)
Both
- Meta
- Shopify
Only Yotpo
- AdRoll
- Listrak
- Nosto
- Shopify POS
- Zendesk
Customer support
Support rating (aggregated from independent review platforms like G2, Capterra, Shopify App Store): Loox 9.4/10, Yotpo 8.8/10. This is an editorial composite of channel availability, response speed, and resolution quality — see the individual reviews below for specifics.
Pros & cons
Loox
Pros
- Beautiful photo/video review widgets
- Set-and-forget automated email requests
- Fast & professional support (Laurence, Liz, Rain praised)
Cons
- Pricing escalates by orders/month
- Limited deep customization without coding
- Referral code bug created duplicate cart items per one merchant report
Yotpo
Pros
- All-in-one: reviews + loyalty + UGC + syndication (post-sunset focus)
- Strong UGC moderation & retailer syndication
- Shopify Plus partnership
Cons
- Pricing perceived as expensive ($12K–$30K/yr actual)
- Yotpo sunset SMS & Email products December 31, 2025 — major trust hit, with ~34% staff cut
- Support quality declines after onboarding
When each one wins
Winner: Loox
Sub-$1M ARR Shopify store, photo UGC focused
Loox at $9.99-$59.99/mo covers the same photo/video review use case Yotpo Reviews charges $79+/mo for, and ships the referrals overlay as a second conversion lever. Yotpo Reviews entry tier is over-engineered for sub-$1M ARR — the additional moderation depth and enterprise integrations are not the conversion bottleneck at this stage.
Winner: Yotpo
$1M+ ARR brand bundling Reviews + Loyalty
Yotpo Reviews + Loyalty bundle is the integrated case — single vendor, unified data, enterprise moderation. The post-sunset organization carries roadmap question marks (~34% staff cut), so verify directly during sales evaluation that the support tier and product roadmap match your 12-24 month plan before committing to a multi-year contract.
Winner: Loox
Looking for an all-in-one Yotpo replacement after the 2025 sunset
Yotpo SMS and Email are gone as of December 31, 2025. Replacements: Klaviyo or Omnisend for email/SMS, Loox for photo/video reviews + referrals. Loox does not replace SMS/Email — but for the Reviews + visual-UGC portion of the former Yotpo bundle, Loox is the cleaner pick at significantly lower entry pricing.
Our verdict
For sub-$1M ARR Shopify stores, Loox is the pragmatic pick — $9.99/mo entry, photo + video UGC widgets purpose-built for visual conversion, active affiliate program. Yotpo Reviews at $79/mo entry is over-engineered for this stage. For brands above $1M ARR where the enterprise-grade UGC moderation + Yotpo Loyalty bundle is the integrated need, Yotpo becomes evaluable — but explicitly verify that the post-SMS/Email-sunset organization can still deliver the support+roadmap your stage needs, given the ~34% staff cut. Both run affiliate programs. For the full Yotpo pricing breakdown (post-sunset Reviews + Loyalty only, $278 bundle floor), see /pricing/yotpo.
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Related comparisons
- Judge.mevsYotpo
For sub-$1M ARR Shopify stores, Judge.me at $15/mo is the dominant pragmatic pick — readers should know we keep it catalogued without affiliate CTA. For brands above $1M ARR bundling Reviews + Loyalty as a single vendor case, Yotpo becomes evaluable, but explicitly verify the post-sunset organization (~34% staff cut following Aug 2025 announcement) can deliver the support tier you need before committing. Pure-play Yotpo Reviews at $79/mo without the Loyalty bundle is over-engineered for most stages — Judge.me handles text+photo reviews well enough that the 5x price premium needs an integrated-case justification. For the full Yotpo pricing breakdown (post-sunset Reviews + Loyalty only, $278 bundle floor), see /pricing/yotpo.
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- Judge.mevsLoox
For stores prioritizing text review volume and Shopify-native dominance, Judge.me is the established pick at $15/mo — but readers should know we keep Judge.me catalogued without a partner CTA. For stores where visual social-proof drives meaningful AOV lift (apparel, beauty, home goods where photos matter), Loox at $9.99/mo entry justifies the smaller text-review footprint with stronger photo-collection UX and referral overlay. If the store needs both text volume AND photo-led conversion, Loox is the cleaner unified pick — Judge.me's text-review depth is matched by Loox at higher tiers, the inverse is not true.
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