Loox pricing 2026: photo reviews cost, tier by tier

Loox sells visual proof: photo and video reviews that look like part of your store rather than a bolted-on widget, and the polish is genuinely the best in the category. The pricing question isn’t whether the widgets are good — they are. It’s that the features most brands sign up for, video reviews and the AI suite, sit at the $49.99 Convert tier, and billing scales with your order volume rather than a flat seat price.

This page does the real math: every tier, what unlocks where, how the order-volume pricing changes your bill, and where Judge.me or Yotpo is the better call. Prices verified 2026-06-04 from loox.app/pricing.

Bottom line up front

• Best for: Shopify and Shopify Plus DTC brands where visual proof drives conversion — apparel, beauty, home, gifts.
• Avoid if: you need an unlimited free plan (Judge.me), sell off-Shopify (Loox is Shopify-only), or want loyalty and SMS in the same platform.
• Standout strength: the best-looking photo and video review widgets in the category, with set-and-forget automated request emails.
• Biggest weakness: the conversion features (video, AI, referrals) are all gated to the $49.99 Convert tier — Beginner is a genuine starter.

The tiers in numbers (verified 2026-06-04)

All plans bill through Shopify’s subscription system with no annual commitment and a free trial. Two structural facts: there’s no free plan (only a trial), and billing tracks order volume, not subscribers — Beginner caps at 100 monthly orders, the paid tiers above remove the cap.

The Beginner-to-Convert step is the real decision

Beginner at $14/mo looks cheap, and for a small store collecting text-and-photo reviews at low order volume it is. But it’s missing the features most brands actually want, and it caps at 100 monthly orders. The moment you need video reviews — the highest-converting review format — or the AI suite, you’re on Convert at $49.99/mo.

What Convert ($49.99/mo) adds:

• Video reviews — the format that lifts conversion most, locked out of Beginner entirely.
• Google Shopping and social syndication — push reviews to Google Shopping, Meta Shops, TikTok Shop, the Shop App.
• Referrals program — reward-tracked referrals with friend discount codes.
• The AI suite — smart visual sorting (best reviews first), review highlights, AI review stories, auto-translation, and AI reply assistance.
• Branding removal — drop the “powered by Loox” mark.

For most DTC brands serious about reviews, Convert is the product and Beginner is the trial-with-a-price. Cost it as $49.99/mo, not $14.

How order-volume pricing changes your bill

Loox bills on monthly order count, not subscriber count, and this matters more than the headline price. Two stores collecting a similar number of reviews can pay very differently:

• A high-AOV, low-order-count brand (say, furniture or premium goods) stays cheap — fewer orders, lower tier.
• A low-AOV, high-order-count brand (say, accessories or consumables) hits the order ceiling faster and pays more for the same widget surface.

Beginner’s 100-monthly-order cap is the first wall; Convert and Unlimited remove it. Model your order volume, not your revenue, when picking a tier — that’s the dimension the bill tracks.

Does the polish translate to results?

Operators consistently credit the set-and-forget collection and the widget design:

Loox is by far the best reviewing tool available on Shopify. Getting reviews is as simple as set up & forget it.

— G2 review

I have been using Loox for several years now. Over 4000 reviews later, we are very happy with the transparency and credibility.

— Shopify App Store review, 2026

The honest counterpoint — a referral-flow bug some merchants have hit:

We have had a major issue with Loox referral codes adding duplicate items to cart that customers cannot remove.

— Shopify App Store review

The Shopify App Store sits at 4.8 from over 7,300 reviews with 100,000+ merchants per Loox’s own listing, so the satisfaction signal is broad and the referral bug is the recurring edge-case caveat, not a systemic problem.

When the math works — and when it doesn’t

It pays back when:

• You’re a visual-first DTC brand where photo and video proof lifts conversion (apparel, beauty, home, gifts).
• Widget design matters — you want reviews that look native to the store.
• You’re on Shopify and value the deep native integration.

It doesn’t pay back when:

• You need an unlimited free plan — Judge.me wins decisively on price.
• You sell on WooCommerce, BigCommerce, or Wix — Loox is Shopify-exclusive.
• You want loyalty and SMS bundled with reviews in one platform — Yotpo’s all-in-one is structurally the better fit even if individual product polish is lower.

Alternatives worth considering

• Judge.me — the free-plan answer: a genuinely free reviews app with unlimited requests. If price is the deciding factor and you mainly need text-and-photo reviews, Judge.me wins.
• Yotpo — the all-in-one retention play (reviews + loyalty + SMS in one vendor) when consolidation matters more than per-product polish.

The full set is on the Loox alternatives page, and the full Loox review covers the widget depth and integration set.

Final verdict

• Rating: 9.0/10 (matches the full review) — category-best visual review widgets, priced for brands where visual proof drives conversion.
• Best for: visual-first Shopify DTC brands in apparel, beauty, home, gifts.
• The real decision: $14 Beginner is a capped starter; $49.99 Convert is the product (video, AI, referrals). Cost the tier you’ll actually use.
• Before you commit: billing scales with order volume, there’s no free plan (Judge.me has one), and Loox is Shopify-only.