Triple Whale
"Find the exact data points to grow your brand" — AI-powered ecommerce intelligence platform; per Triple Whale's May 19, 2026 PR Newswire press release for the Moby 2 launch, "More than 60,000 brands including Pressed Juicery, OUAI, and True Classic trust Triple Whale to grow faster and drive revenue."
Tiers: Free $0 (Triple Pixel tracking, first/last-click attribution, 12-month lookback, 10 users); Starter $149/mo (3,000 monthly credits, multi-touch attribution, unlimited users); Advanced $219/mo (6,000 credits, BI/SQL, creative/product/cohort analytics, Sonar Optimize); Compass custom (Marketing Mix Modeling, GeoLift incrementality) Pricing gotchas: Paid plans priced based on annual GMV TIER—prices above are <$250K GMV tier; scales up significantly above that (typical Shopify brand at $6M GMV could pay $11K+/year); Starter/Advanced require 12-MONTH commitment (the * footnote); features pause when monthly credits run out (no auto-overages); Moby Agents only on paid plans; G2 lists pricing $1,490-$4,489.97 annualized at lowest GMV tier; Compass tier required for true incrementality testing Free plan: Yes—Free plan with Triple Pixel, 10 users, 12-month lookback Verified 2026-05-30
О продукте
An ecommerce intelligence/attribution platform unifying ads, store, and customer data via the first-party Triple Pixel, with multi-touch attribution, MMM, and the Moby/Moby 2 AI assistant.
Плюсы & Минусы
Плюсы
- Centralizes ad/CRM/Shopify data in one dashboard
- Multi-touch attribution + Triple Pixel solves iOS14 gaps
- Moby AI agent for ecommerce-specific insights
Минусы
- Multiple recent reviews flag inaccurate attribution data
- Aggressive billing & cancellation complaints
- Pricing scales with revenue — hard to justify under $1M GMV
Возможности
Moby 2 AI Operatornot included
Agentic AI that takes actions in ad accounts (pause campaigns / build creatives / launch ads)
Triple Pixelnot included
First-party cross-device tracking pixel for accurate attribution
8+ Attribution Modelsnot included
First-click, last-click, Triple Attribution, linear, etc.
Compass (MTA + MMM + Incrementality)not included
Unified measurement combining multi-touch attribution / marketing mix modeling / incrementality testing
Sonar Server-Side Trackingnot included
Server-side conversion API feeds platforms with cleaner data
Post-Purchase Surveynot included
Native post-purchase survey for attribution and feedback
Moby Agent Template Librarynot included
Pre-built agents: media buying, retention, website conversion
Custom Agentsnot included
Hands-on context engineering team builds tailored agents
Moby Vision (creative analysis)not included
AI vision analyzes ad creative: colors, hooks, copy, performance
12-month Lookback (Free)not included
12-month lookback with up to 10 users even on the Free plan
BigQuery/Snowflake/Redshift Exportnot included
Export data to your warehouse
Цены
Интеграции
Кому подойдёт / Кому не подойдёт
Кому подойдёт
Shopify DTC brands spending meaningful paid-media budgets that need unified attribution, real-time dashboards, and AI-assisted decisions.
Кому не подойдёт
Pre-revenue or tiny brands without paid-media spend; multi-platform sellers where >20% of revenue is off-Shopify (Triple Whale is Shopify-first); teams that won't act on the data.
Готовы начать?