Smile.io
Loyalty, rewards, and referral programs for Shopify stores.
Free tier: up to 200 orders/mo. Starter $49 (500 orders). Growth $199 (1500 orders). Plus $599 (3000 orders + VIP tiers + advanced analytics).
Overview
Smile.io is the Shopify-native loyalty platform — points programs, VIP tiers, and referral programs in one app. Customer portal lets shoppers earn / redeem without leaving your store. Klaviyo integration syncs loyalty tier into segments. Past Starter tier, the bill jumps significantly; for sub-$50k MRR stores running simple points programs, the free tier is genuinely usable.
Pros & Cons
Pros
- Free tier covers 80% of small-store loyalty needs
- Setup is genuinely 30-minute affair — points + referral live same day
- Klaviyo integration enables loyalty-segmented email which converts measurably better
Cons
- Pricing tiers based on monthly orders, not subscribers — high-volume stores pay more than necessary
- VIP tiers locked behind Plus tier ($599/mo) — feels like upsell for an obvious feature
- Reporting on loyalty ROI is shallow without exporting to a real analytics tool
Features
Points program
Customers earn points on purchases, signup, social actions
Referral program
Customer-to-customer referral with double-sided rewards
VIP tiers
Multi-tier loyalty programs (Plus tier)
Customer portal
In-store widget for earn/redeem flows
Klaviyo integration
Sync points/tier into email segments
Pricing
Integrations
Best for / Not for
Best for
Shopify stores past $20k MRR with repeat-purchase categories (skincare, supplements, fashion).
Not for
Pure one-time purchase categories (furniture, mattresses) — loyalty mechanics don't fit the buy cycle.
Ready to try it?