At a glance
A Shopify-native subscription platform built for DTC brands focused on retention, with bundles, dynamic discounts, gamified cancel flows, smart dunning, and analytics. Trusted by 2,400+ Shopify subscription brands per Loop's own marketing as of May 2026, with $4B+ in subscription revenue processed.
Who it fits
Best forFast-growing Shopify and Shopify Plus DTC subscription brands prioritizing retention (cancel flows, win-backs) and modern UX.
Skip ifNon-subscription stores; merchants on platforms other than Shopify; very tiny operators where Shopify's native subscriptions suffice.
Pros & cons
- White-glove migration team
- Generous free tier (50 active subscribers)
- Customizable cancel flows + smart dunning
- APIs not yet at full feature parity with web UI
- Pricing climbed from $49 to $99/mo entry
- Newer platform — smaller ecosystem of integrations vs. Recharge
Pricing
Starting price
$99/mo
- up to
- —
- Model
- tiered
Pricing source: www.loopwork.co/pricing
Features
Loop Flows (gamified subscriber journey)
Reward subscribers after N orders with freebies or points to drive retention
- plan
- Pro plan and above
Smart Cancel Flows (multi-stage)
Configure a visual multi-step cancel flow with pause / swap / discount offers
- plan
- Starter and above
Smart Dunning (up to 15 retries)
Payment recovery with up to 15 retries and one-tap card updates
- plan
- Starter and above
Bundle Builder (native)
Customizable subscription bundles built into the platform
- plan
- Pro plan
Loop Analytics (cohort)
Cohort analysis of subscriber retention across channels and SKUs
- plan
- Pro plan
30+ API Endpoints
Rich public API for custom integrations
- plan
- Pro and above
Free White-Glove Migration
Free migration included on every paid plan
- plan
- All paid plans
Gamified Customer Portal
Engagement-focused branded subscriber portal
- plan
- All paid plans
Shopify integration
Yes — deep native Shopify integration; Shopify App Store; Built-for-Shopify badge; native to Shopify checkout and Customer Accounts; focused on Shopify Plus
Integrations
Rating breakdown
Ease of use
9.4/10
[I] inferred
Features
9.0/10
[I] inferred
Value
8.8/10
[I] inferred
Support
9.7/10
[I] inferred
External ratings
G2
4.9/5
52 reviews
Shopify App Store
4.9/5
650 reviews
What operators say
“Switched to Loop from our previous subscription app and the difference has been night and day.”
Shopify App Store · 2026
“Loop is easily the best subscription app in the Shopify ecosystem.”
Shopify App Store · unavailable
“Expensive for a starter brand. They should revert to their old plans of $49 for early stage brands.”
G2 · unavailable
Our verdict
The data points to a retention-first DTC profile: fast-growing Shopify and Shopify Plus subscription brands prioritising cancel-flow recovery, smart dunning, and modern subscriber UX over the platform-incumbent legacy. Loop Subscriptions' structural differentiator is no per-order flat fee — rare in the category (Recharge charges $0.19, Skio $0.20). At 10K+ subscription orders/month that's a meaningful unit-economics edge. Two operational realities matter more than the entry tier. First, the $49 to $99/mo Starter hike is documented in an operator quote: "expensive for a starter brand — they should revert to their old plans of $49" (G2). The 1.00% transaction fee on Starter and 0.75% on Pro is the real bill; entry-tier brands need to model GMV against the percentage, not the base. Second, Loop is the newer entrant in the subscription category — the integration ecosystem is meaningfully smaller than Recharge (2,000+ Shopify subscription brands per Loop's own marketing vs Recharge's 20,000+). API feature-parity with the web UI is still in progress per the cons list. For pre-revenue brands or very small operators, Shopify's native subscriptions suffice. For brands wanting the battle-tested ecosystem and partner integration depth, Recharge's incumbent advantage matters. G2 (4.9 / 52 reviews) and Shopify App Store (4.9 / 650 reviews) corroborate operator satisfaction at the brands that did migrate.
Related
Head-to-head comparisons
- Loop Subscriptions vs Recharge
For brands under $20K MRR subscription revenue, Recharge Standard at $25/mo beats Loop Essentials at $99/mo on raw cost — the Loop entry-tier price jump made the lower-volume comparison harder to justify. For brands $20K-$100K MRR where per-transaction fees on Recharge add up, Loop becomes evaluable on the price-stability + UX axis. Recharge stays the partner choice (active affiliate program); Loop is editorial-only here. For the full Recharge pricing breakdown (hidden $25 tier + 1.49% rate hike + Skio outlook), see /pricing/recharge.
- Loop Subscriptions vs Skio
For new 2026 deployments, Loop Subscriptions is the cleaner independent bet — no parent-company question, UX-led subscriber-portal positioning, $99/mo entry tier that scales predictably. Skio is the right pick only when its specific feature set solves something Loop does not, AND with a calendar invite to re-evaluate at Q2 2027 when Recharge-side roadmap signals firm up. Neither is a partner — both pages editorial-only.
- Loop Subscriptions vs Stay AI
Neither tool is a partner — both pages render editorial-only and PartnerAlternatives surfaces Recharge as the partner alternative in this category. For brands $20K-$100K MRR subscription revenue, Loop Essentials at $99/mo is the cheaper functional choice and ships UX-led subscriber-portal features. For brands $50K+ MRR subscription revenue where active churn is the measured leak, Stay AI Pro at $499/mo becomes evaluable — OLIPOP case study math applies. Below $20K MRR, neither is the right answer — start on Recharge Standard at $25/mo and migrate up when retention or UX is the actual constraint.
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