At a glance
A Shopify-exclusive reviews app focused on photo and video reviews displayed in on-brand widgets, with AI sorting, highlights, translations, and review syndication to Google/Meta/TikTok/Shop App. Includes a referrals add-on.
Who it fits
Best forShopify DTC brands where visual proof drives conversion — apparel, beauty, home, gifts; stores willing to pay for polished visual UGC widgets.
Skip ifStores wanting an unlimited free plan (Judge.me wins); non-Shopify merchants (Shopify-exclusive); brands needing a full retention suite (loyalty + SMS) in one platform.
Pros & cons
- Beautiful photo/video review widgets
- Set-and-forget automated email requests
- Fast & professional support (Laurence, Liz, Rain praised)
- Pricing escalates by orders/month
- Limited deep customization without coding
- Referral code bug created duplicate cart items per one merchant report
Pricing
Starting price
$14/mo
- up to
- $300/mo
- Model
- tiered
Pricing source: loox.app/pricing
Features
Discount-for-Photo Incentive
Automatically offers a discount in exchange for photo or video reviews
- plan
- All paid plans
AI Convert Suite
AIAI sorts best visual reviews first, highlights key quotes, and auto-translates
- AI kind
- visual ranking and review translation
- plan
- Scale plan and above (AI Convert)
Multi-Channel Syndication
Syndicates reviews to Google Shopping, Meta Shops, TikTok Shop, Shop App
- plan
- Scale plan and above
Loox Studio (review-to-social)
Convert reviews into branded social posts/stories with one click
- plan
- Scale and Unlimited
Built-in Referrals Program
Reward-tracking referrals with friend discount codes
- plan
- Scale and above (add-on $5/mo on Beginner)
Post-Purchase Upsell Module
One-click upsell offer page leveraging review proof
- plan
- Scale and above
Klaviyo Deep Integration
Full Klaviyo integration with review events feeding flows
- plan
- Unlimited plan only
SMS Review Requests
Send review requests via SMS not just email
- plan
- Scale and above
Shopify-Only Architecture
Native to Shopify only - no Woo / Magento / Wix support
- plan
- All plans
Shopify integration
Yes — deep native Shopify integration; Shopify App Store; Built-for-Shopify badge; Shopify Plus partner
Integrations
Rating breakdown
Ease of use
9.2/10
[I] inferred
Features
8.8/10
[I] inferred
Value
8.5/10
[I] inferred
Support
9.4/10
[I] inferred
External ratings
G2
—
100 reviews
Shopify App Store
4.8/5
7,322 reviews
What operators say
“Loox is by far the best reviewing tool available on Shopify. Getting reviews is as simple as set up & forget it.”
G2 · unavailable
“I have been using Loox for several years now. Over 4000 reviews later, we are very happy with the transparency and credibility.”
Shopify App Store · 2026
“We have had a major issue with Loox referral codes adding duplicate items to cart that customers cannot remove.”
Shopify App Store · unavailable
Our verdict
The data points to a Shopify-DTC visual-first profile: apparel, beauty, home, and gifts brands where photo-and-video proof drives the conversion lift, and where the polish of the widget matters as much as the review collection itself. Shopify App Store 4.8 / 7,322 reviews + 100,000+ merchants per Loox's own listing back the operator-satisfaction signal. Two pricing realities matter more than the marketed Beginner tier. First, the order-volume scaling on Scale is the load-bearing fact: $35 per 300 additional orders beyond the base 300 means high-AOV / low-order-count brands and low-AOV / high-order-count brands pay very differently for the same widget surface. Model both sides before annualising. Video reviews are locked until Scale ($39.99/mo) and AI features (sorting / highlights / translation / replies) are locked until Convert ($49.99/mo) — the marketed Beginner tier is genuinely a starter. Second, Loox is Shopify-exclusive — no WooCommerce, BigCommerce, or Wix. If you're multi-platform or planning to be, Judge.me or Yotpo's broader platform support matters. For unlimited-free needs Judge.me wins on price. For brands wanting an integrated retention stack (loyalty + SMS bundled), Yotpo's all-in-one is structurally the better fit even if individual product polish is lower.
Related
Head-to-head comparisons
- Loox vs Yotpo
For sub-$1M ARR Shopify stores, Loox is the pragmatic pick — $9.99/mo entry, photo + video UGC widgets purpose-built for visual conversion, active affiliate program. Yotpo Reviews at $79/mo entry is over-engineered for this stage. For brands above $1M ARR where the enterprise-grade UGC moderation + Yotpo Loyalty bundle is the integrated need, Yotpo becomes evaluable — but explicitly verify that the post-SMS/Email-sunset organization can still deliver the support+roadmap your stage needs, given the ~34% staff cut. Both run affiliate programs. For the full Yotpo pricing breakdown (post-sunset Reviews + Loyalty only, $278 bundle floor), see /pricing/yotpo.
- Loox vs Judge.me
For stores prioritizing text review volume and Shopify-native dominance, Judge.me is the established pick at $15/mo — but readers should know we keep Judge.me catalogued without a partner CTA. For stores where visual social-proof drives meaningful AOV lift (apparel, beauty, home goods where photos matter), Loox at $9.99/mo entry justifies the smaller text-review footprint with stronger photo-collection UX and referral overlay. If the store needs both text volume AND photo-led conversion, Loox is the cleaner unified pick — Judge.me's text-review depth is matched by Loox at higher tiers, the inverse is not true.
